Same Difference? – Social Media Marketing vs. Social Media Management

“Tweets,” “newsfeed,” “post,” “share” are some of the many words that had different meanings before. What about words like “Selfie,” “groupie,” “photobomb,” and “hashtag” which didn’t even exist several years ago? Apparently, Social Media has changed the way we talk, live, and do business across the world. 

Do you know that on an average there are 500 million tweets per day from 328 million users? What about Facebook? Facebook passes 1.23 billion monthly active users, 945 million mobile users, and 757 million daily users. Can you imagine if we combine the number of activities from different social media platforms?

Businesses are taking advantage of social media’s exponential growth in popularity across the globe. Thus, jobs related to social media have never been this in-demand. Two fields that top the long list are Social Media Marketing and Social Media Management. These are often misconstrued as one and the same, but they are not. Let’s look at each carefully.

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. It focuses on things like social media marketing plans that utilize Facebook ads, Twitter ads, marketing analytics, email marketing, and sales funnels.

Social Media Management is performed by a Social Media Manager. This is the individual in an organization trusted with monitoring, contributing to, filtering, measuring and otherwise guiding the social media presence of a brand, product, person or corporation.

A Social Media Manager is a typical job for a Virtual Assistant. Main tasks may include, creating a database of posts (text, image, video) for client’s social media accounts; posting the posts mentioned above according to a predefined schedule; responding to replies, comments, and inquiries; and maintaining and updating company information on social media accounts

For my two cents, the tasks for a Social Media Manager don’t require high-level skills, but routinary and may sometimes get boring for somebody who wants a dynamic set of tasks. On the other hand, the duties for a Social Media Marketer requires particular skill sets such as being savvy on different marketing strategies and customer psychology, understanding business analytics, and must be savvy on all branches of digital marketing (graphics, SEO, content writing, graphics, email marketing, etc.).


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